Inbound and outbound: an integrated marketing plan

Outbound and inbound marketing work togetherThere are many small businesses that aren’t completely ready to let go of some of the traditional marketing techniques they’re used to. We’re okay with that. We understand that a nice mix of outbound and inbound can make for a successful marketing plan. The only thing we ask in return is a compromise on your part.

No, inbound marketing is not all you need, but it’s a lot of what you need. That’s because the majority of people today go online to research a company, get a product review, and learn more about a business. If you haven’t flooded this space with your presence, you need to start now.

That’s not to say you can’t also have a nice company brochure and some print collateral (traditional) or attend a couple of trade shows (also traditional). In fact, if you do attend a trade show or two, you’ll need something to hand out. The trick is getting your collateral in the hands of interested buyers and making sure your web and social media presence are printed on these pieces. You can use print to drive people online, to sign up for your newsletter, follow along on Twitter and Facebook, or read even more about a particular topic.

These are just some of the ways outbound and inbound can be integrated and work together. Just remember that once your prospects are on your website and following you on social media, they need something new to look at and read on a regular basis. That means regular blog posts, Facebook shares, and Twitter conversations. It also means monitoring those spaces for feedback, questions, or comments from fans.

Sounds overwhelming? You can always turn to a content marketing agency like us to help you through it.

The race to build tribes

It seems like with this down economy we are all in a race to build the most connected tribes in the quickest possible fashion.

It reminds me of twitter. I know a secret way to get 8 million followers in 30 days. It’s not a secret but simply a concession. Anyone who has 25,000 followers can look at me and say he only has 180 followers. How can he tell anyone how to use social media? When I started using Twitter I decided that I would wait a while to start seeking out people to follow. Those who were interested in me for what I was tweeting about could follow me and I would evaluate them to see what we had in common. Then I would follow. Now I’m more proactive but still let things happen more often than not. I set limits because I don’t know that I can have relationships with thousands of followers.

If I would have went mad with Twitter like most everyone else, I could have 20,000 followers by now. Most people or at least a high percentage will follow you back because it’s all about ego. So if you follow enough they will follow you back. What is so big about that trick?

Who can get the most followers? I’m not interested in that as much as I’m interested in finding people who share my likes, then taking time to connect with them and build meaningful personal and business relationships.

I’m into conservative/libertarian politics, organization, productivity, sports-especially golf, Christian faith, WordPress, Social Media tools, communication, chiropractic care, natural healthcare and supplements to name a few. If you are interested in these things I’d love to see what you’re posting and I’d love to interact. If not then I’d probably just be trying to sell you something- wouldn’t I?

I live in Louisville KY so those on Twitter locally interest me as well.

I have some other social networks I’m involved with like Tumblr, Ning and Facebook. I have an interest in finding people on Twitter who are also in these spheres.

I like to learn about new things and so sometimes I like to follow people on Twitter to gain knowledge or insights.

Building your tribe is a great idea and a worthy goal. If you are a small business, non profit or ministry; why don’t you start by pointing your customers to these social media tools? You already have a pretty cool tribe- they just didn’t get directions to the new meeting place. Twitter or Ning or Stumble Upon or Tumblr or Vimeo or Facebook or Flickr.