So, I haven’t posted to the blog since we moved into an office in the fall. We’ve been busy though. I have evidence. I’ll share it in this post.
First we moved into the office.
Then we became a Certified Hubspot Partner. Learned a system. Launched a site. Passed a test.
Then we launched a new D.B.A called The Content Squad to use said Hubspot software.
Then we increased our inbound marketing retainers in price and scope.
Then we secured some funding and an amazing business adviser to boot.
Then we hired our first team member. You can read about her here.
Then we began building out the third leg of our business model. It’s a training, coaching, and membership site. You’ll have to wait to hear more about it. It’s a secret. In case you were wondering, the Simplified Solutions leg does WordPress websites, coaching, speaking engagements, and project work. The Content Squad leg does inbound marketing on retainer and uses/sells the Hubspot CMS. It rocks.
I also started a sales development and training program with these sales pros.
So no more excuses. Here we come. Humbly but aggressively.
We’re here to serve and to build a team. We’ll continue to have fun along the way.
P.S. We appreciate your attention and your business.
At Simplified Solutions, we help people tell their stories online and we use tools like WordPress and Twitter. One of my graphic design buddies gave me the title Chief Storyteller (obviously hacked from Chief Shoe-giver ala Tom’s shoes) when he was designing my latest business card. The title stuck and leads to a grin whenever someone sees it
We get the pleasure of telling the stories of some amazing businesses each and every day. A friend of mine Ron Stuart coined the phrase embedded reporter and it really does communicate what we do. We use new media to assist small businesses who have primarily used word of mouth to grow their businesses. Inbound marketing works well for word of mouth businesses, but not so well for those accustomed to interruption based outbound media. When those businesses use new media it often reminds me of Seth Godin’s book, Meatball Sundae. Your company needs to be built or changed to work with new media. When you simply put new media on top of an old business model you get whip cream and cherries on top of meatballs. Not too appetizing and a waste of money.
So when we do our embedded reporting, what exactly do “we” communicate:
(“we” is a team approach and collaborative effort- not just ghost blogging)
- We write about their story and their uniqueness. If they are just another “me too business” there is not much we can do to spread a boring story.
- We write about keywords that customers may use to find them on Google. We do it in a genuine way. We want to fish where the fish are. If we have what they are looking for, then we want to be johnny on the spot.
- We do educational marketing. We ask the sales team, the estimators, the marketing folks and the owner; what don’t prospects understand about your service, your process or your product? Then we craft content that educates.
- We have fun. We write about fun things. We mix it up a bit. You should too. Humor is powerful. Part of that fun is staging contests, promotions and creating engagement with customers, employees and raving fans of course.
The goal of it all is to make it easy for their product, service, or story to spread. We set up the platforms and (“in praise of slow” via Mitch Joel) create fertile ground for a community to build. This is all pretty new stuff so check back for updates and case studies. It’s part art, part science and part hope into the future. It’s better than hoping into the past though- pretty sure the old stuff isn’t coming back anytime soon. Thinking along the same lines? Contact us to start the conversation.