Over the last month and a half I’ve been doing a series of Social Media 101 workshops. Each workshop has been divided into 2 weeks with approximately 10 small business owners, freelancers, consultants or non profit directors. When I was initially contacted by the great folks at Oldham County Chamber they mentioned doing a hands on workshop one time for around 30 small business owners. The workshop evolved into 2 two-week sessions with different groups and it has been a great format.
The format has really worked because it allows me to give the participants the big picture in session one and get their buy in through some real life case studies. The second session allows us to introduce some tools to make businesses more efficient at managing their inbound marketing. Too many businesses are “doing” social media because someone told them they should. In my experience you can’t do it, but you can commit to it over the long haul. You can’t get better at it if the only reason you’re testing the waters is because someone told you that you should.
So if I had to give those who haven’t been able to attend the cliff notes version- here it is in bullet form.
Inbound Marketing or Digital Marketing whatever you prefer. This includes social media, blogging, playing well with search engines (Google), and content marketing.
The key players:
The books to read:
Six Pixels of Separation
Google External Adword Tool
WordPress or Hubspot CMS
Sorry no time to link all these up. Maybe in a follow up post. Just Google them all.