If you’re a small business, busy professional, non profit or ministry; what’s it worth to have someone tell your story for you? Is it worth $6000 – $12000 per year? I’m sure you’re spending that much per year on ads. I created a little [download id=”2″] if you have your records handy.
I know businesses that allocate this amount of their budget just to yellow page ads or business card ads in weekly papers. I know businesses who spend this on lead generation programs annually. Some put this kind of money into radio or TV.
Wouldn’t it be more effective to start blogging about what you do, how you do it and who you can help? Wouldn’t it be more effective to create online spaces to organize your fans and customers. Wouldn’t it be more effective to handle your own PR instead of begging for it, or worse yet paying for it from the old media? If you’re a mid sized firm and your getting mad right now, then realize who I’m speaking to, it’s probably not you.
I certainly agree that small businesses, busy professionals, non profits and ministries can’t afford to bring someone on staff for $50-$60 K to handle this task. I’m betting you’re already stretched thin, so delegating this to staff may be out of the question as well. So what other options are there.
We’ve created plans for those who want to outsource storytelling. We’ll be your PR department and Content Managers. We’ll update the content on your site, your Flickr photo feed or your Youtube video channel. We’ll coach you on creating compelling content. We’ll write educational marketing posts for your blog. We’ll handle blog updates on your latest endeavors, fundraisers, events or milestones. We’ll coach you to disseminate information and engage appropriately on Twitter and Facebook. We’ll organize your contacts with email newsletters. We’ll get people talking about your story and if your story isn’t worth talking about, we’ll help recreate it with you. This is what we mean by creating and sharing your story online. They used to call this marketing and advertising. If you want to delegate you or someone on your team to handle this at least check back soon for the launch of our coaching programs and webinars. If you’re interested in our services they range from $499 per month up to $999 per month. We’re only looking to do this for a select number of clients. We’re already handling this for some.