The New Top of Mind- 7 reasons to pump out content

Here is a quick list of 7 Reasons why you should start Pumping out Content for your small business, micro business or startup.

1) Because you can.

With a WordPress site and a premium theme ( of course I’m an affiliate) you are the director of “You” Publishing. It’s the ultimate in Bootstrap Marketing.

2) Because it’s fun.

What small business owner doesn’t get ideas in the middle of the night, driving down the road or in the shower. We all do. We care about our baby and even the most boring of us comes up with great ideas to promote his or her baby. Now you have the keys and you’re in control.

3) Because it educates and sells.

Want to get a point across to a prospect. Want to reinforce something to a current customer. Want to show your hand to a competitor. Want to tell your customers and prospects why they should look at your value propositions. Pump out the good relevant content.

4) Because you’ll be one of the first adopters.

No matter how much small businesses are chattering about inbound marketing, social media and blogging- very few are actually doing it. Want to get ahead? Then actually do it and stop just talking about it.

5) Because you’ll learn a lot in the process.

Creating good content for your site and blog is fun yet challenging. It requires you to rethink the way you run your business, the way you market your products and services and the way your community views you. Whether you’re recording videos and screencasts, snapping telling pictures, writing great posts or sharing key links- you’ll be forced to think and learn along the way.

6) Because you’re creating indexable content that can be referenced by you and search engines fo-ever.

Think about the difference between the web and sending a direct mail piece, running a print ad or buying a phone book ad. Print is finite. The web is not as of yet.

7) Because I said so.

I have your best interests at heart. I’m a nice guy and a lot smarter people than me are saying this too.

Keeping track of your contacts

In the past it was a daunting task to keep track of customers. This was true especially if you let it get away from you over the years. If you’re like most small businesses and busy professionals, you probably did.

That brings me to the good news. If you’d done a bad job of keeping tabs on your contacts in the past- you’d have had an uphill battle. Your company would be in for a laborious session using Google, Yellowbook, Whitebook and online directories to find each and every contact. Not anymore.

Here is a strategy I share with all my customers. Get a legal pad and allocate a few hours in several batches throughout a week. Write down those you’ve done business with, networked with and just befriended over the years. Now take said notebook and go to Google. Type in their names one by one. If they’re on the grid, then you’re leveraging the power of six degrees of separation or six pixels if you prefer.

Many will show up in your Google search on Facebook. From there you can find most of their friends. Bet they’re on your list as well. Not on Facebook? No problem. How about LinkedIn? Found someone on LinkedIn, scan their connections. See anyone else on your list? Not on Facebook or LinkedIn, but hey there’s still Twitter. Oh yeah and Flickr, WordPress, Blogger and a million others. Maybe they show up on a contact or about page of a website. Heck maybe they even own their own business now.

Now you are connected to them and their information is fresh because they updated it themselves. No directory guessed at it. So you can connect with them where they’re at or you can bring their info in to your CRM. Now the hard work starts- building relationships and staying top of mind.