In the past it was a daunting task to keep track of customers. This was true especially if you let it get away from you over the years. If you’re like most small businesses and busy professionals, you probably did.
That brings me to the good news. If you’d done a bad job of keeping tabs on your contacts in the past- you’d have had an uphill battle. Your company would be in for a laborious session using Google, Yellowbook, Whitebook and online directories to find each and every contact. Not anymore.
Here is a strategy I share with all my customers. Get a legal pad and allocate a few hours in several batches throughout a week. Write down those you’ve done business with, networked with and just befriended over the years. Now take said notebook and go to Google. Type in their names one by one. If they’re on the grid, then you’re leveraging the power of six degrees of separation or six pixels if you prefer.
Many will show up in your Google search on Facebook. From there you can find most of their friends. Bet they’re on your list as well. Not on Facebook? No problem. How about LinkedIn? Found someone on LinkedIn, scan their connections. See anyone else on your list? Not on Facebook or LinkedIn, but hey there’s still Twitter. Oh yeah and Flickr, WordPress, Blogger and a million others. Maybe they show up on a contact or about page of a website. Heck maybe they even own their own business now.
Now you are connected to them and their information is fresh because they updated it themselves. No directory guessed at it. So you can connect with them where they’re at or you can bring their info in to your CRM. Now the hard work starts- building relationships and staying top of mind.Share