Social Media Workshops for Oldham County Chamber of Commerce

Over the last month and a half I’ve been doing a series of Social Media 101 workshops. Each workshop has been divided into 2 weeks with approximately 10 small business owners, freelancers, consultants or non profit directors. When I was initially contacted by the great folks at Oldham County Chamber they mentioned doing a hands on workshop one time for around 30 small business owners. The workshop evolved into 2 two-week sessions with different groups and it has been a great format.

The format has really worked because it allows me to give the participants the big picture in session one and get their buy in through some real life case studies.  The second session allows us to introduce some tools to make businesses more efficient at managing their inbound marketing. Too many businesses are “doing” social media because someone told them they should. In my experience you can’t do it, but you can commit to it over the long haul. You can’t get better at it if the only reason you’re testing the waters is because someone told you that you should.

So if I had to give those who haven’t been able to attend the cliff notes version- here it is in bullet form.

The concepts:

Inbound Marketing or Digital Marketing whatever you prefer. This includes social media, blogging, playing well with search engines (Google), and content marketing.

The key players:

Chris Brogan

Mitch Joel

Hubspot

Seth Godin

The books to read:

Trust Agents

Six Pixels of Separation

Linchpin

Tribes

Crush It

Rework

The spaces:

Twitter

Facebook

LinkedIN

Youtube

The tools:

Google Reader

Google Alerts

Google External Adword Tool

WordPress or Hubspot CMS

Twitter Search

Hootsuite

Sorry no time to link all these up. Maybe in a follow up post. Just Google them all.

Stop majoring in the minors with your website

If you major in the minors you’ll never get online. You’ll be too focused on the things that matter to you. Which means they probably won’t be the things that matter to your customers.

Do you think your customers are worried about fonts, pop, edge or  padding?

Are they sitting around thinking about your logo? Your header?

Are they consumed with the color of your website background?

Do you think they make their purchasing decisions based on these factors? I say no.

I think the design is very important. I think they want to see something professional, assuming others showed up in their Google search. If you were the only one, chances are they were thrilled that someone local showed up at all.

So stop majoring in the minors and start focusing on bottom line results.

  • Is my site live and can customers and prospects find me?
  • Is the organization and navigation good?
  • Do the graphics work?
  • Can customers and prospects contact you through your site?
  • Can customers and prospects connect with you on social media via your site?
  • Can customers and prospects make buying decisions with the content on your site?
  • Can customers educate themselves on your products or services via your blog?
  • Can customers and prospects learn about you, your team, your company and your uniqueness?

Leave the rest of the stuff to refinement. It’ll give you something to tweak after you launch.

The New Top of Mind- 7 reasons to pump out content

Here is a quick list of 7 Reasons why you should start Pumping out Content for your small business, micro business or startup.

1) Because you can.

With a WordPress site and a premium theme ( of course I’m an affiliate) you are the director of “You” Publishing. It’s the ultimate in Bootstrap Marketing.

2) Because it’s fun.

What small business owner doesn’t get ideas in the middle of the night, driving down the road or in the shower. We all do. We care about our baby and even the most boring of us comes up with great ideas to promote his or her baby. Now you have the keys and you’re in control.

3) Because it educates and sells.

Want to get a point across to a prospect. Want to reinforce something to a current customer. Want to show your hand to a competitor. Want to tell your customers and prospects why they should look at your value propositions. Pump out the good relevant content.

4) Because you’ll be one of the first adopters.

No matter how much small businesses are chattering about inbound marketing, social media and blogging- very few are actually doing it. Want to get ahead? Then actually do it and stop just talking about it.

5) Because you’ll learn a lot in the process.

Creating good content for your site and blog is fun yet challenging. It requires you to rethink the way you run your business, the way you market your products and services and the way your community views you. Whether you’re recording videos and screencasts, snapping telling pictures, writing great posts or sharing key links- you’ll be forced to think and learn along the way.

6) Because you’re creating indexable content that can be referenced by you and search engines fo-ever.

Think about the difference between the web and sending a direct mail piece, running a print ad or buying a phone book ad. Print is finite. The web is not as of yet.

7) Because I said so.

I have your best interests at heart. I’m a nice guy and a lot smarter people than me are saying this too.