Inbound and outbound: an integrated marketing plan

Outbound and inbound marketing work togetherThere are many small businesses that aren’t completely ready to let go of some of the traditional marketing techniques they’re used to. We’re okay with that. We understand that a nice mix of outbound and inbound can make for a successful marketing plan. The only thing we ask in return is a compromise on your part.

No, inbound marketing is not all you need, but it’s a lot of what you need. That’s because the majority of people today go online to research a company, get a product review, and learn more about a business. If you haven’t flooded this space with your presence, you need to start now.

That’s not to say you can’t also have a nice company brochure and some print collateral (traditional) or attend a couple of trade shows (also traditional). In fact, if you do attend a trade show or two, you’ll need something to hand out. The trick is getting your collateral in the hands of interested buyers and making sure your web and social media presence are printed on these pieces. You can use print to drive people online, to sign up for your newsletter, follow along on Twitter and Facebook, or read even more about a particular topic.

These are just some of the ways outbound and inbound can be integrated and work together. Just remember that once your prospects are on your website and following you on social media, they need something new to look at and read on a regular basis. That means regular blog posts, Facebook shares, and Twitter conversations. It also means monitoring those spaces for feedback, questions, or comments from fans.

Sounds overwhelming? You can always turn to a content marketing agency like us to help you through it.

Outbound Marketing-has the ship sailed?

Want to run a TV ad, a radio spot, a print ad, send a direct mail piece or conduct a telemarketing campaign?

Go ahead, I’ll tune you out but maybe some other demographics will still tune in. You can hope people are paying attention. Then you can hope the people that are paying attention need what you do or sell. Then you can hope the people paying attention, who need what you do or sell, pick you over somebody else.

You’re going against the grain though:

Tivo, DVR, Hulu, Netflix, minimalists canceling cable or TV altogether, people playing video games instead of watching TV, poor TV ratings, diffusion with 8 million niche cable channels, Itunes, Podcasts, Pandora, Satellite radio, radio stations already boring you with too many commercials,  newspaper circulations down, newspapers and magazines going out of business, this thing called Google, people tossing junk mail, people not opening mail, high postage costs, mail delivery being downsized, automated answering systems, caller id, no home phone lines, gatekeepers who are just as busy as the decision makers, information overload, clutter, clutter and more clutter and did I mention people are busy and don’t want to be interrupted.

If you’re just another “me too” business, then I guess you can just keep doing the same old thing until it’s beyond frustrating and beyond budget. Or you could try inbound marketing?

The New Top of Mind- 7 reasons to pump out content

Here is a quick list of 7 Reasons why you should start Pumping out Content for your small business, micro business or startup.

1) Because you can.

With a WordPress site and a premium theme ( of course I’m an affiliate) you are the director of “You” Publishing. It’s the ultimate in Bootstrap Marketing.

2) Because it’s fun.

What small business owner doesn’t get ideas in the middle of the night, driving down the road or in the shower. We all do. We care about our baby and even the most boring of us comes up with great ideas to promote his or her baby. Now you have the keys and you’re in control.

3) Because it educates and sells.

Want to get a point across to a prospect. Want to reinforce something to a current customer. Want to show your hand to a competitor. Want to tell your customers and prospects why they should look at your value propositions. Pump out the good relevant content.

4) Because you’ll be one of the first adopters.

No matter how much small businesses are chattering about inbound marketing, social media and blogging- very few are actually doing it. Want to get ahead? Then actually do it and stop just talking about it.

5) Because you’ll learn a lot in the process.

Creating good content for your site and blog is fun yet challenging. It requires you to rethink the way you run your business, the way you market your products and services and the way your community views you. Whether you’re recording videos and screencasts, snapping telling pictures, writing great posts or sharing key links- you’ll be forced to think and learn along the way.

6) Because you’re creating indexable content that can be referenced by you and search engines fo-ever.

Think about the difference between the web and sending a direct mail piece, running a print ad or buying a phone book ad. Print is finite. The web is not as of yet.

7) Because I said so.

I have your best interests at heart. I’m a nice guy and a lot smarter people than me are saying this too.