An Email Marketing Checklist

Email marketing checklistTwo weeks ago we sent out our first newsletter in about a year. We won’t get into the reasons why it took so long to get back into the game, but we will say that we’re happy to be back!

We were expecting unsubscribes and non-engaged readers. We had some, but for the most part, we’re happy with the results from our last two newsletters. Now for the challenge going forward: improve our open and click rates, provide information each week that readers are eager to receive, and gain new subscribers in the process.

How does one go about doing this? As I was brushing up on my email marketing skills, I came across this article from Small Business Computing. Although there are thousands of email help articles on the web, this one speaks to our—and hopefully your—small business. The full article goes into detail, but on the surface they suggest:

  1. Integrate email marketing with social media
  2. Make email campaigns viewable on mobile phones
  3. Engage readers by having conversations and inviting them to participate in the discussion
  4. Keep content brief and focused
  5. Don’t overdo on images or design
  6. Track campaigns to determine what’s working and what’s not

Email is essential. We’re committed to making our newsletter something people look forward to getting each week and we’d love for you to subscribe. If your small business needs help starting an email marketing campaign or implementing some of the tips listed above, we can help you build a list from the ground up and start seeing the results from this powerful tool.

Tying it all together with email

Email is part of the overall strategy Hubspot tweeted a pretty interesting blog post the other day about using email to drive organic traffic to websites. There’s several reasons why I dig this concept:

1. It’s a way to tie all of your media together
No matter how many followers you have on Twitter or fans you have on Facebook, your most engaged audience are those who subscribe to your newsletter. You should be blogging at least once a week, sharing information through social media daily, and responding to comments as they come. A monthly newsletter helps tie all of those efforts together by linking to your blog, sharing information about your social media accounts, and producing exclusive content for your newsletter subscribers.

2. As an inbound marketing agency, it’s another way we’re helping our customers see results
We’ve just started newsletter campaigns for our clients. The more we promote their upcoming newsletter, the more subscribers they get. The more we promote their blogs in the newsletter, the more page views they’re seeing. This is exciting stuff and it helps them view email as part of their overall inbound marketing strategy.

3. As we revamp our own newsletter, it’s one of the things we’ve already planned on doing
It’s been a long time since Simplified Solutions sent out a newsletter—too long. Yes we’ve been busy but that’s not really an excuse since most small businesses are busy. We’re actually going to send our first re-designed monthly newsletter this Saturday. We can’t wait to start sending out content again and tracking our results. If you’re interested, you can subscribe here. We’d love to have you on board!

So tell us, is email part of your overall inbound marketing strategy? If it isn’t but you’d like it to be, we’d love to help.