Just a few years ago blogging was just for news, politics and more news. Now blogging has become a place for educational marketing, expertise and entertainment. Businesses that blog get more traffic and drive more results. It makes sense. If eyeballs are moving online and attention has left radio, TV, newspapers and magazines- then it’s surfacing somewhere. Hence the importance of blogging to drive search, add authority and educate your audience.
We show small businesses, non profits, busy professionals and ministries how writing, publishing and sharing blog posts can bootstrap their results. In a tight economy who would argue with tools and methods that promote bootstrapping?
I guess this video probably says it all. Matt Cutts from Google talks about how WordPress blogs are great for search.
Blogging for Educational Marketing
One of the keys to marketing these days is educating customers. One of the keys to raising money or gaining volunteers is sharing your story effectively. If you run an ad it’s an expense that lasts for a fixed period of time and gets some attention. If you post to a blog, it can get indexed for a long time by search engines and can bring you traffic over and over. If you need to educate consumers as to the benefits of your product or service, it’s much easier to do with little thoughts here, little notes there and manifesto’s that tie it all together. Ever need to refer back to it, just link it up.
Blogging for SEO
One of the best ways to move up the search engine rankings is to provide good content. When customers, patients, volunteers, prospects, donors, supporters and anyone looking for information searches online; the goal is to provide them with relevant content. If you write about things that matter to people who are looking, then search engines will reward you. Makes sense doesn’t it.
Blogging for Authority and Expertise
Instead of submitting your article to a large magazine or newspaper, publish it to your own blog. Better yet occasionally write a guest post for someone else. Instead of waiting to be contacted for a video spot on your local radio station or your local TV channel, shoot your own video and post it to your blog. If you’re an expert or authority on custom building, plumbing, speaking, coaching, natural healthcare, scrapbooking, raising money or organizing events; you no longer have to wait to be interviewed. Your forum is here and now we just need to find your audience.
We can help you create compelling copy and blog posts. We take our knowledge of your business, along with your ideas and we create a plan to communicate it through your blog.
Let us get you started blogging.