The biggest bottleneck in Web Design is developing great content and positioning it appropriately in a website. Notice I said great content. Anyone can put up average content and many do put up bad content. What do I mean by bad content?
- Poor pictures.
- No video or interactive tools.
- Badly written sales copy.
- Broken links.
- No flow.
It’s not difficult to get a small business owner, the director of a non profit or a busy professional to pay for a web design project. It’s virtually impossible to get them to deliver the content for it. Problem- the beautiful, functional, optimized website is void of content.
So they say content is king. So produce good relevant content and get rewarded with traffic. Sounds better than shady SEO tricks or convoluted linking strategies. So then what’s great content and how do you develop it? Let’s start with text.
Your copy will be the majority of your content. People come to websites to read information. If your copy is not up to par they probably won’t stick around long. Which means they probably won’t go from stranger to prospect, prospect to customer or customer to advocate.
Pictures and Stock Images
Whether you have professional photos or you took some shots on your digital camera, pictures help tell your story. Many people are visual. Although most will come and read your text to get the answers they need, many will also connect with you through your pictures.
If you don’t have the best pictures, another option is to use stock images. A site like istockphoto is a great resource for professional stock images. You can purchase them inexpensively and use them on your site.
Links & RSS Feeds
WordPress, the tool I use for websites, makes it super easy to add new links. You can categorize them, and share them in any widget area on the site. The same goes for RSS feeds. These tools are great ways to keep your site fresh with new information. They also can be a great resource for your visitors.
Plug ins enhance the world of WordPress. They can be as simple as sitemap generators and spam protectors or they can add needed functionality like pod-casting or forms. Some are free and some are not. We’ll be your tour guide here.
Video or Audio
People are captivated by video these days. Youtube is one of the largest search engines behind Google and Yahoo. People also love to listen. They probably like to do both of these more than reading. Not a bad idea to integrate some audio/video capability into your site. We can show you how to keep it simple.
Let’s work together to develop some great content for your site.