The tools are never the key

Whether you buy the new tool, pay to have the new service installed, or order the new gadget; you still have to learn to use it before you’ll get results. How many times to we purchase something and not get the full value out of it? How often does the potential of the technology we have sit idle like the marvelous untapped mineral resources in South America?

I explain in this video how it’s not just about setting up or buying the tool. You’ve got to use it.

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Acres of Diamonds

This lesson for small businesses and non profits is from Dr. Russell Conwell’s famous little book “Acres of Diamonds”. Take a few minutes and see how it applies to what you’re doing or not doing. Don’t miss this one!

It’s not your customers job to remember you. It is your obligation and responsibility to make sure they don’t have a chance to forget you – Patricia Fripp

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