Small Business, Corporations, Organizations, Associations, Non Profits, Ministries

If you operate in any of the above worlds, you need to run around your office this morning and find this person.

This person will be your new bootstrapping marketer, advertiser, PR agent, communications department, sales manager and all around buzz expert. We’ll call him or her a “Content Manager”. Find them quickly, not hastily but quickly. Good decision makers make them quickly right? That’s what I’ve read everywhere under the sun.

Alright now that you have that person. Lock them in their office, obviously providing the best take out food in your area, plenty to drink in the way of coffee, lattes, cool specialty drinks like Root Beers, Ginger Ales or Sasparillas and water. Give them plenty of breaks to refresh and do fun things in between their in depth study sessions.

OK you ask, what shall they learn? WordPress and Twitter. Start there.

I see one organization after another that could benefit by having a Word Press site. I’m a big fan of Ithemes cool themes. I don’t have a lot of time to elaborate here, but it’s important that you take my word for it.

You see two days ago I listened to a very prominent person say something that stuck with me. The remark was that he would spend 5 minutes per day posting to Twitter and engaging followers. They would have a CMS (content management system) and I think hands down WordPress does this the best for the least investment of time and money. They would have a “Content Manager” who they would touch base with for 5 minutes per day to get updates and posts done. Here’s the scoop today.

Simple yet powerful. This is where the leaders are and where the followers are heading. Get there.

Learn and use WordPress and Twitter. If you need help, contact me. I know some great training resources and the most awesome theme company with package hosting and great support.

If you can’t find this person in house, you better outsource this one. It’s too important to ignore.