Inbound Marketing

We’ve been cooking up some good things here at Simplified Solutions LLC

So, I haven’t posted to the blog since we moved into an office in the fall. We’ve been busy though. I have evidence. I’ll share it in this post.

First we moved into the office.

Then we became a Certified Hubspot Partner. Learned a system. Launched a site. Passed a test.

Then we launched a new D.B.A called The Content Squad to use said Hubspot software.

Then we increased our inbound marketing retainers in price and scope.

Then we secured some funding and an amazing business adviser to boot.

Then we hired our first team member. You can read about her here.

Then we began building out the third leg of our business model. It’s a training, coaching, and membership site. You’ll have to wait to hear more about it. It’s a secret. In case you were wondering, the Simplified Solutions leg does WordPress websites, coaching, speaking engagements, and project work. The Content Squad leg does inbound marketing on retainer and uses/sells the Hubspot CMS. It rocks.

I also started a sales development and training program with these sales pros.

So no more excuses. Here we come. Humbly but aggressively.

We’re here to serve and to build a team. We’ll continue to have fun along the way.

P.S. We appreciate your attention and your business.

Outbound Marketing-has the ship sailed?

Want to run a TV ad, a radio spot, a print ad, send a direct mail piece or conduct a telemarketing campaign?

Go ahead, I’ll tune you out but maybe some other demographics will still tune in. You can hope people are paying attention. Then you can hope the people that are paying attention need what you do or sell. Then you can hope the people paying attention, who need what you do or sell, pick you over somebody else.

You’re going against the grain though:

Tivo, DVR, Hulu, Netflix, minimalists canceling cable or TV altogether, people playing video games instead of watching TV, poor TV ratings, diffusion with 8 million niche cable channels, Itunes, Podcasts, Pandora, Satellite radio, radio stations already boring you with too many commercials, newspaper circulations down, newspapers and magazines going out of business, this thing called Google, people tossing junk mail, people not opening mail, high postage costs, mail delivery being downsized, automated answering systems, caller id, no home phone lines, gatekeepers who are just as busy as the decision makers, information overload, clutter, clutter and more clutter and did I mention people are busy and don’t want to be interrupted.

If you’re just another “me too” business, then I guess you can just keep doing the same old thing until it’s beyond frustrating and beyond budget. Or you could try inbound marketing?

We’ve been cooking up some good things here at Simplified Solutions LLC

Outbound Marketing-has the ship sailed?

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