If you’re Johnie Marketer then you need to make sure your small business or non profit has Sally Service. If all those people you bring in the front door are going straight out the back, then what’s the point. We all know it’s easier to sell an existing customer something than it is to go and get a new customer from scratch. Well why is all the emphasis placed on marketing?

Sally Service has a big place in your business. If she’s not there then Jonhnie Marketer, can sometimes do more damage than good. Also Sarah Systems should be somewhere in the mix. If your systems and methods of operation are not consistent your competition will destroy you on price in this recessionary environment. It’s hard enough if you have good service, but if you don’t have Sarah Systems then you probably won’t have Sally Service. If you do have Sarah and Sally doing their best then you’ve gotta think Johnie Marketer’s job just got a whole lot easier.

I have an idea. Let’s shoot for remarkable service to go along with the remarkable marketing. Then eventually you can spend your time refining your business because if it’s remarkable as Seth Godin says it will spread. If it’s boring it will not. I am going to stop writing now and go work on making my blogs, marketing, systems and service more remarkable. Not enough people are talking about them yet. I’d like to help you make your company remarkable too. Interested Click here.