I just watched this video shared by Seth Godin over at his blog yesterday. It was linked up here and I’ve embedded it below.
This made me really think about how I’m communicating what I do and who I do it for. I hate to be selfish with a good thing. How does this apply to your business? How does this apply to your story? Have you said yes to everyone and no to everything? How about saying no to everyone and yes to everything? “Everything” is relative but it still sounds good.
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